Wear Equal Founder Preeta Ghosal on Underwear, Equality & Intersectionality

Wear Equal is a sustainable and social impact women's intimate wear brand that radiates the ethos of intersectional feminism, inclusivity, and sustainability. Preeta Chaudhuri Ghosal, Founder of Wear Equal, wanted to help women and structure a social business model that would empower them, which led to the inception of Wear Equal. She says that her brand celebrates womanhood with keeping environmental consciousness in mind. Hence, all their products are made from upcycled and organic cotton fabrics using zero waste production techniques and plastic-free packaging. It is easy on the pocket, to aid the economically underdeveloped strata of the society and easy on the planet, to ensure the wellness of Mother Earth. Build on the principles of body positivity Wear Equal radiates inclusivity and ethos of equality. Their products and models resonate with the idea of belonging to real women.

Wear Equal aims to enhance the “ease of access to underwear” so that women from all classes and masses can own this garment as a basic necessity and not a luxury. Preeta delineates that the lack of study and data on how many women have access to underwear is staggering. She says that people's privilege of presumption allows us to believe that underwear is common knowledge, everyone must have access to it, however, the ground reality is very different. Empowered inclusivity, intersectionality and purpose, Wear Equal is a new age voice of the global feminine.

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